Üner, Mehmet Mithat

Profile Picture
Profile URL
https://hdl.handle.net/20.500.14411/7118
Name Variants
U.,Mehmet Mithat
Uner, M. Mithat
Üner,M.M.
Uner M.
Mithat Üner M.
Ü., Mehmet Mithat
Uner,M.M.
U., Mehmet Mithat
M.M.Üner
Mithat Üner, M.
M., Uner
Uner, Mithat
Üner, Mehmet Mithat
M.,Üner
Üner M.
Mehmet Mithat, Uner
Ü.,Mehmet Mithat
Üner, M. Mithat
Mithat Uner M.
M. M. Uner
M.M.Uner
Mehmet Mithat, Üner
Uner, Mehmet Mithat
M. M. Üner
Mithat Uner, Mehmet
Üner, Mehmet
Job Title
Profesor Doktor
Email Address
mithat.uner@atilim.edu.tr
Main Affiliation
Business
Status
Website
ORCID ID
0000-0002-1802-2553
Scopus Author ID
24315151000
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
JUF-8521-2023

Sustainable Development Goals

2

ZERO HUNGER
ZERO HUNGER Logo

0

Research Products

14

LIFE BELOW WATER
LIFE BELOW WATER Logo

0

Research Products

17

PARTNERSHIPS FOR THE GOALS
PARTNERSHIPS FOR THE GOALS Logo

8

Research Products

5

GENDER EQUALITY
GENDER EQUALITY Logo

0

Research Products

16

PEACE, JUSTICE AND STRONG INSTITUTIONS
PEACE, JUSTICE AND STRONG INSTITUTIONS Logo

0

Research Products

8

DECENT WORK AND ECONOMIC GROWTH
DECENT WORK AND ECONOMIC GROWTH Logo

6

Research Products

4

QUALITY EDUCATION
QUALITY EDUCATION Logo

3

Research Products

6

CLEAN WATER AND SANITATION
CLEAN WATER AND SANITATION Logo

0

Research Products

7

AFFORDABLE AND CLEAN ENERGY
AFFORDABLE AND CLEAN ENERGY Logo

0

Research Products

10

REDUCED INEQUALITIES
REDUCED INEQUALITIES Logo

2

Research Products

11

SUSTAINABLE CITIES AND COMMUNITIES
SUSTAINABLE CITIES AND COMMUNITIES Logo

0

Research Products

9

INDUSTRY, INNOVATION AND INFRASTRUCTURE
INDUSTRY, INNOVATION AND INFRASTRUCTURE Logo

3

Research Products

1

NO POVERTY
NO POVERTY Logo

0

Research Products

3

GOOD HEALTH AND WELL-BEING
GOOD HEALTH AND WELL-BEING Logo

0

Research Products

12

RESPONSIBLE CONSUMPTION AND PRODUCTION
RESPONSIBLE CONSUMPTION AND PRODUCTION Logo

6

Research Products

13

CLIMATE ACTION
CLIMATE ACTION Logo

0

Research Products

15

LIFE ON LAND
LIFE ON LAND Logo

0

Research Products
Documents

27

Citations

614

h-index

11

Go to Scopus profile
Documents

24

Citations

493

Go to WoS profile
Scholarly Output

40

Articles

24

Views / Downloads

19/0

Supervised MSc Theses

10

Supervised PhD Theses

6

WoS Citation Count

351

Scopus Citation Count

419

WoS h-index

9

Scopus h-index

9

Patents

0

Projects

0

WoS Citations per Publication

8.78

Scopus Citations per Publication

10.48

Open Access Source

12

Supervised Theses

16

Google Analytics Visitor Traffic

JournalCount
İşletme Araştırmaları Dergisi3
Thunderbird International Business Review2
International Business Review2
İletişim ve Diplomasi1
International Journal of Contemporary Hospitality Management1
Current Page: 1 / 4

Scopus Quartile Distribution

Competency Cloud

GCRIS Competency Cloud

Filters

2022 - 20232
Reset filters

Settings

Subject: Adaptation

Scholarly Output Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Article
    Citation - WoS: 24
    Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey
    (Emerald Group Publishing Ltd, 2022) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal Gurkan
    Purpose - Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign. Design/methodology/approach - Data collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison. Findings - Cognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities. Practical implications -The TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels. Originality/value - Assessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.
  • Thumbnail Image
    Article
    Citation - WoS: 14
    Citation - Scopus: 33
    Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey
    (Emerald Group Publishing Ltd, 2023) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal Gurkan
    PurposeDoes a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign.Design/methodology/approachData collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison.FindingsCognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities.Practical implicationsThe TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels.Originality/valueAssessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.