Üner, Mehmet Mithat

Scholarly Output Search Results

Now showing 1 - 2 of 2

Citation - WoS: 17
Citation - Scopus: 24
The New Middle Class in Emerging Markets: How Values and Demographics Influence Discretionary Consumption
(Wiley, 2019) Belbag, Aybegum G.; Uner, M. Mithat; Cavusgil, Erin; Cavusgi, S. Tamer
The rise of new middle-class consumers in rapidly transforming emerging markets has attracted the attention of Western business executives. What they know about this growing segment of customers will determine whether they succeed or fail in these markets. The present study examines the factors that drive the discretionary consumption of this new middle class, including the effects of consumerist values, religious values, occupation, education levels, and ownership of fixed assets. The study draws its insights from data gathered from 391 new middle-class consumers in Ankara, the second-largest city in Turkey. The findings provide important implications for businesses, both indigenous and foreign. An overall implication is that managers ought to understand and qualify the new middle class in emerging markets not simply by their access to disposable income but by deeper attitudinal and behavioral characteristics.
Citation - WoS: 13
Citation - Scopus: 15
Build-Operate Projects as a Hybrid Mode of Market Entry: the Case of Yavuz Sultan Selim Bridge in Istanbul
(Elsevier Science Bv, 2018) Uner, M. Mithat; Cavusgil, Erin; Cavusgil, S. Tamer
BOT (Build- Operate-Transfer) projects are well known to sponsors and contractors of mega infrastructure projects around the world. The massive scale and long-term time frame of these construction projects require non-traditional business relationships among the sponsors, prime contractors, sub-contractors, and a host of other vendors. The BOT model is typically sought by local and national governments that cannot independently finance complex mega projects. A BOT deal refers to a large-scale project where the sponsor (typically a governmental agency) contracts with a prime contractor, that assumes the responsibility for completing the construction and operating it for a predetermined period, before turning ownership back over to the sponsor. During this predetermined period, the contractor can recoup its investment through its operations and/or through a guaranteed rate of return from the sponsor. This paper reports on such a project - the case of Yavuz Sultan Selim Bridge, the third bridge linking Asia and Europe in Istanbul, a sprawling metropolis of roughly 15 million people. The bid also called for the construction of the connecting highways. It was initiated in 2012 and was completed in 2016. Named after a celebrated Ottoman Sultan, the bridge is widely acknowledged to address a much-needed infrastructure project for Istanbul. We detail BOT projects - rarely discussed in the IB literature - as a hybrid mode of international market entry, with unique features, benefits, and risks. The insights offered in this manuscript were gathered from a series of unstructured interviews with senior executives of the prime contractors.

Journal	Count
İşletme Araştırmaları Dergisi	3
Thunderbird International Business Review	2
International Business Review	2
İletişim ve Diplomasi	1
International Journal of Contemporary Hospitality Management	1

Üner, Mehmet Mithat

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