Seyidov, Ilgar

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Profile URL
https://hdl.handle.net/20.500.14411/7088
Name Variants
Seyıdov, İlgar
I.,Seyıdov
I., Seyidov
Seyıdov, Ilgar
Ilgar, Seyıdov
Seyidov,I.
S.,Ilgar
I., Seyıdov
S., Ilgar
Seyıdov,I.
Ilgar, Seyidov
Seyidov, Ilgar
I.,Seyidov
Job Title
Doçent Doktor
Email Address
ilgar.seyidov@atilim.edu.tr
Main Affiliation
Public Relations and Advertising
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Website
ORCID ID
0000-0001-8420-1413
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
AAF-7630-2020

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NO POVERTY1
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GOOD HEALTH AND WELL-BEING3
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1
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QUALITY EDUCATION4
QUALITY EDUCATION
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GENDER EQUALITY5
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CLEAN WATER AND SANITATION6
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AFFORDABLE AND CLEAN ENERGY7
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DECENT WORK AND ECONOMIC GROWTH8
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INDUSTRY, INNOVATION AND INFRASTRUCTURE9
INDUSTRY, INNOVATION AND INFRASTRUCTURE
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REDUCED INEQUALITIES10
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SUSTAINABLE CITIES AND COMMUNITIES11
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RESPONSIBLE CONSUMPTION AND PRODUCTION12
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CLIMATE ACTION13
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LIFE BELOW WATER14
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LIFE ON LAND15
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PEACE, JUSTICE AND STRONG INSTITUTIONS16
PEACE, JUSTICE AND STRONG INSTITUTIONS
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This researcher does not have a Scopus ID.
Documents

12

Citations

22

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Scholarly Output

21

Articles

16

Views / Downloads

37/29

Supervised MSc Theses

3

Supervised PhD Theses

0

WoS Citation Count

22

Scopus Citation Count

11

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WoS Citations per Publication

1.05

Scopus Citations per Publication

0.52

Open Access Source

12

Supervised Theses

3

JournalCount
Connectist: İstanbul University Journal of Communication Sciences (Online)2
Yüzüncü Yıl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi2
Communications1
Convergence-The International Journal of Research into New Media Technologies1
Handbook of Research on New Media Applications in Public Relations and Advertising1
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Author: Seyidov, IlgarSubject: TikTok

Scholarly Output Search Results

Now showing 1 - 2 of 2
  • Thumbnail Image
    Article
    How TikTok Works for Digital Diplomacy During Conflict/War Times: The Cases of Russia-Ukraine and Israel-Gaza Conflicts
    (Routledge Journals, Taylor & Francis Ltd, 2025) Artan Ozoran, Beris; Seyidov, Ilgar; Erdogan, Burak
    During times of conflict and war, public diplomacy undergoes a significant transformation, with strategic communication shifting from traditional channels to highly visual and participatory digital platforms. Among these, TikTok has emerged as a key arena for states to shape perceptions and mobilize international audiences. This study explores how TikTok is utilized as a tool of digital diplomacy by examining the official accounts of Ukraine and Israel during the Russia - Ukraine war and the Israel - Gaza conflict. Drawing on Strategic Narrative Theory (SNT), the analysis categorizes state-produced content into system, identity, and issue narratives and investigates how these narrative types effect audience engagement on the platform. By integrating narrative analysis with quantitative engagement metrics, this research not only extends SNT into the context of short-form video platforms but also contributes to the growing literature on digital diplomacy in wartime contexts.
  • Thumbnail Image
    Article
    Persuasive Appeals, Thematic Content, and Affordances on TikTok: Evidence From the 2023 Turkey Presidential Elections
    (Routledge Journals, Taylor & Francis Ltd, 2025) Artan Ozoran, Beris; Seyidov, Ilgar; Agaoglu, Erhan
    TikTok has become a central arena for political communication, especially in engaging younger voters. This study examines how Recep Tayyip Erdo & gbreve;an and Kemal K & imath;l & imath;& ccedil;daro & gbreve;lu employed TikTok during the 2023 Turkish Presidential Election by analysing 265 videos through quantitative content analysis. Rather than directly measuring voter attitudes, we focus on how leaders' use of affordances (association, editability), thematic content, and rhetorical appeals related to audience engagement (likes, comments, shares). Results show that both leaders prominently highlighted the economy and relied on pathos-driven appeals, consistent with personalization in Turkish political campaigning. Regression analyses revealed that K & imath;l & imath;& ccedil;daro & gbreve;lu's 'other' and 'law/justice' themes significantly boosted engagement, while high use of association features (hashtags and mentions) reduced it. In Erdo & gbreve;an's case, ethos and pathos appeals strongly decreased engagement, whereas logos-based messages performed relatively better. For both leaders, longer videos predicted lower engagement. These findings illustrate how affordances and persuasive strategies interact to shape engagement on TikTok.