Browsing by Author "Usakli, Ahmet"

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Citation - WoS: 44
Citation - Scopus: 45
Does Self-Congruity or Functional Congruity Better Predict Destination Attachment? a Higher-Order Structural Model
(Elsevier, 2022) Usakli, Ahmet; Kucukergin, Kemal Gurkan; Shi, Da; Okumus, Fevzi
Although self-congruity (SC) theory proposes that private SC and public SC constitute the two higher-order di-mensions of SC, extant research in tourism has not investigated these higher-order SC types. Therefore, by validating private SC and public SC as higher-order dimensions of SC, this study aims to explain the relationships among SC, functional congruity (FC), and place attachment in the context of tourism destinations. A higher-order structural model was developed by measuring destination private SC, destination public SC, and destination attachment as reflective-formative higher-order constructs, whereas destination FC as a reflective-reflective higher-order construct. The data were collected from a sample of 430 domestic and foreign tourists visiting Dalian, Northeast China. To analyze the research model, partial least squares structural equation modeling was performed. According to the results, destination attachment was found to be positively influenced by both destination private SC and public SC, as well as destination FC. However, in contrast to the literature that argues FC more strongly influences consumer behavior than SC, by applying a new methodology developed by Rodri-guez-Entrena et al. (2018), this study provides evidence that destination private SC, destination public SC, and destination FC are all approximately equally important in predicting destination attachment. Furthermore, both destination private SC and public SC positively influence destination FC, which supports 'the biasing effect of SC' on FC. The study supports the partial mediation role of destination FC on the relationship between destination SC and destination attachment. Implications for theory and practice are discussed within the context of destination marketing.
Citation - WoS: 207
Citation - Scopus: 257
Using Partial Least Squares Structural Equation Modeling in Hospitality and Tourism: Do Researchers Follow Practical Guidelines?
(Emerald Group Publishing Ltd, 2018) Usakli, Ahmet; Kucukergin, Kemal Gurkan
Purpose The purpose of this study is to review the use of partial least squares-structural equation modeling (PLS-SEM) in the field of hospitality and tourism and thereby to assess whether the PLS-SEM-based papers followed the recommended application guidelines and to investigate whether a comparison of journal types (hospitality vs tourism) and journal qualities (top-tier vs other leading) reveal significant differences in PLS-SEM use. Design/methodology/approach A total of 206 PLS-SEM based papers published between 2000 and April 2017 in the 19 SSCI-indexed hospitality and tourism journals were critically analyzed using a wide range of guidelines for the following aspects of PLS-SEM: the rationale of using the method, the data characteristics, the model characteristics, the model assessment and reporting the technical issues. Findings The results reveal that some aspects of PLS-SEM are correctly applied by researchers, but there are still some misapplications, especially regarding data characteristics, formative measurement model evaluation and structural model assessment. Furthermore, few significant differences were found on the use of PLS-SEM between the two fields (hospitality and tourism) and between the journal tiers (top-tier and other leading). Practical implications To enhance the quality of research in hospitality and tourism, the present study provides recommendations for improving the future use of PLS-SEM. Originality/value The present study fills a sizeable gap in hospitality and tourism literature and extends the previous assessments on the use of PLS-SEM by providing a wider perspective on the issue (i.e. includes both hospitality and tourism journals rather than the previous reviews that focus on either tourism or hospitality), using a larger sample size of 206 empirical studies, investigating the issue over a longer time period (from 2000 to April, 2017, including the in-press articles), extending the scope of criteria (guidelines) used in the review and comparing the PLS-SEM use between the two allied fields (hospitality and tourism) and between the journal tiers (top-tier and other leading).