Browsing by Author "Turanci, Eda"

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Magazine as a Source for Promoting Health Consumption: A Comparison of “Women’s Health” and “Men’s Health” Magazine
(2018) Turanci, Eda; Esiyok, Elif
Health has become a popular subject and a leading feature formedia in today’s world where healthy living has gained considerableimportance. In fact, the audience is exposed to numerous advicesand recommendations related to health through media messages thatmanipulate individuals to consume more in order to be healthy. On theother hand, it has been assumed that health magazines are more influentialin terms of motivating people to consume more compared to other massmedia. Accordingly, this study aims to analyze the magazines “Women’sHealth” and “Men’s Health” which have the highest circulation rate in2016 in terms of leading readers to consume for a better health. It hasbeen revealed that majority of the articles mentioning a specialist/doctoror hospital name in order to direct readers towards consumption relatedto their institutions was published in Women’s Health magazine.