Browsing by Author "Koc, Burcu"

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Citation - WoS: 18
Citation - Scopus: 23
How Destructive Are Negative Tourist-To Interactions Despite the Mitigating Effect of Optimism?
(Elsevier, 2022) Koc, Burcu; Kucukergin, Kemal Gurkan; Dimanche, Frederic
This study examined the relationship between negative tourist-to-tourist interaction (NTTI) and tourist emotions, intention to recommend, and revisit intention, based on the stimulus-organism-response paradigm and service dominant logic. It also investigated the moderating effect of optimism in the relationship between NTTI and tourist emotions to highlight the importance of optimism in tourist behavior in COVID-19 times. Data were collected through a survey form from 256 domestic tourists visiting Pamukkale travertines and archaeological site, one of Turkey's leading attractions. The research hypotheses were tested using Partial Least Squares Structural Equation Modeling. The data analysis revealed that NTTI significantly affects tourist emotions. Unpleasantness had a negative and significant effect on intention to recommend, while joy had a positive and significant effect. Besides, joy and positive surprise affected revisit intention positively and significantly. Joy and unpleasantness mediated the relationship between NTTI and intention to recommend. Finally, optimism moderated the relationships between NTTI and joy and NTTI and positive surprise.
Citation - WoS: 2
Citation - Scopus: 2
How Much Similarity Is Good? the Effect of Similarity and Crowding on Place Satisfaction
(Routledge Journals, Taylor & Francis Ltd, 2024) Kucukergin, Kemal Gurkan; Koc, Burcu
The relationship between perceived similarity, crowdedness and tourists' evaluations of their experience has been largely neglected by research into the destination social servicescape. This study therefore examines this relationship to fill the gap in the literature. Data were collected from 282 tourists in Pamukkale, Turkey. PLS-SEM and fsQCA were combined to identify the symmetric and asymmetric effects of the destination social servicescape. The PLS-SEM results showed that demographic similarity significantly increased place satisfaction, whereas psychographic similarity and perceived crowdedness had no effect. The study also used fsQCA to investigate how crowdedness and similarity predict place satisfaction in combination with income, age, education, and gender. The analysis identified five different models of place satisfaction by combining different demographic factors.
A Joint Analysis of the Effects of Climate Change Denial and Problem Awareness in Predicting Air Travel Behavioral Intentions
(Routledge Journals, Taylor & Francis Ltd, 2025) Kucukergin, Kemal Gurkan; Koc, Burcu; Dedeoglu, Bekir Bora; Kucukergin, Fulden Nuray
Despite scientific evidence demonstrating the impact of climate change on the planet, climate change denial remains prevalent. This study aimed to determine how various forms of climate change denial and level of problem awareness predict intentions to increase or decrease the use of air travel, given its significant climatic impact. Using data collected from 301 air travelers in T & uuml;rkiye, we conducted Partial Least Squares Structural Equation Modelling (PLS-SEM) and fuzzy set Qualitative Comparative Analysis (fsQCA) to examine the symmetrical and asymmetrical effects, respectively. The data analysis revealed that denial of guilt negatively affected problem awareness and intention to decrease air travel. Literal denial had a positive effect on intention to increase air travel, while problem awareness had a negative effect. The fsQCA revealed very diverse recipes for each outcome variable, showing high coverage.