Separating the Biased Perceptions from Lack of Knowledge on Entrepreneurship Through a Diagnostic Instrument: LEDI

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Date

2018

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Research Projects

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Organizational Unit
Public Relations and Advertising
(2000)
The Department of Public Relations and Advertising started its 4-year undergraduate degree program in 2000 under the School of Business. The Department of Public Relations and Advertising offers a program that stresses the skill of analytical thinking for students. The program is based on academic standpoints and supported by practices and new technologies. The department offers the opportunity to take elective courses from its own curriculum, or from other departments, in addition to theoretical and practical courses that complement each other. With a program offered in English, the Department of Public Relations and Advertising has mutual contracts with universities from Spain, the Netherlands and Finland within the scope of the “Erasmus Exchange Program”. In addition, the graduate degree program of “Public Relations and Advertising” under the Graduate School of social Sciences aims to sustain the continuity of undergraduate-level education and training, and to meet the demands of those pursuing to advance academically.
Organizational Unit
Department of Business
In parallel to our vision and mission statements, we offer graduate programs in Business Administration, Finance, Healthcare Management fields, either in Turkish or English as medium of instruction. Programs in English appeal to foreign students as well as Turkish ones for that we offer education through the latest that science has reached. We also offer online Master’s programs to students who cannot attend to our full-time programs.

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Abstract

Students of entrepreneurship either have ‘biased perceptions’ and/or they lackknowledge. The literature states that biased perceptions can have lasting effect evenafter the training (von Graevenitz, et.al, 2010). Lack of knowledge hinders the decisionmaking of nascent entrepreneurs when they rely on personal opinions or pastexperiences as heuristics derived from small samples or non-random samples. Currentlyentrepreneurship education is not designed to address the impact of biased perceptionsand lack of knowledge. There is a need to separate biased perceptions from ‘lack ofknowledge’ so that entrepreneurship training could be implemented on a more tailoredmanner. It is the goal of this paper to devise such an instrument in the lean start upcontext which is a widely used model of entrepreneurship training. The proposedinstrument is tested on a convenience-based sample composed of 212 people.Employment of a three-tiered instrument in this context is a first of its kind. Knowledgeor lack of knowledge is checked in the first tier, relevant reasoning is assessed in thesecond and certainty is evaluated in the third tier.

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Keywords

İşletme, İktisat

Turkish CoHE Thesis Center URL

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0

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N/A

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N/A

Source

İşletme Araştırmaları Dergisi

Volume

10

Issue

2

Start Page

435

End Page

453

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