Impacts of economic and institutional dynamics on new media applications penetration: Sample country analysis

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2020

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IGI Global

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International Trade and Logistics
Commonly paired with the term logistics, international trade is an irreplaceable, ever-developing element that even pioneers theory with its practices. International trade and logistics is a field that involves developing areas of commerce such as “E-Commerce” and utilizes state-of-the-art technology. As we all know, E-Commerce reaches a volume of trillions of dollars due to special days and celebrations; whereas logistics is what fleshes it out. In addition, while e-commerce gains popularity during the global Covid-19 outbreak, logistics is what deems storage, transportation and customs duties possible. At our Department, the education is offered in English with a program and a staff that grasp development; in addition to hands-on training at our simulation center. Assigning expert academicians and instructors, the department grants the opportunity to make observations in turkey or abroad, every year and in each semester. Similarly, our Department sends students to Erasmus programs, every year. Thus, our graduates are never unemployed. Maintaining our state of being “the only”, “the first”, “and the best” in education, social life, and sports..

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New media applications become vital in order to compete as a country and as human beings. Despite the positive impact and increasing global usage of new media applications, some countries have low new media applications penetration when others have high. This should be analyzed and evaluated within the countries' own macroeconomic and institutional dynamics. Dynamic motives as institutional, macroeconomic, infrastructural, and political factors heavily divined and also easily damage the current and future conditions of the countries. This work conceptually and concretely investigated the role of specific factors. Macroeconomic factors are determined as population, GDP growth rate, and population rate of the countries. Institutional factors are evaluated through political stability index, rule of law index, and civil liberties index of each sample country. Infrastructural factors, business environment, and investments were analyzed with looking at international internet bandwidth per internet users and competitiveness data for countries. © 2021, IGI Global.

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Handbook of Research on New Media Applications in Public Relations and Advertising

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14

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32

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https://doi.org/10.4018/978-1-7998-3201-0.ch002
 https://hdl.handle.net/20.500.14411/7363

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Scopus