Exploring Supportive and Deterrent Factors on Online Shopping in a Developing Country

No Thumbnail Available

Date

2020

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Igi Global

Open Access Color

OpenAIRE Downloads

OpenAIRE Views

Research Projects

Organizational Units

Thumbnail Image
Organizational Unit
Computer Engineering
(1998)
The Atılım University Department of Computer Engineering was founded in 1998. The department curriculum is prepared in a way that meets the demands for knowledge and skills after graduation, and is subject to periodical reviews and updates in line with international standards. Our Department offers education in many fields of expertise, such as software development, hardware systems, data structures, computer networks, artificial intelligence, machine learning, image processing, natural language processing, object based design, information security, and cloud computing. The education offered by our department is based on practical approaches, with modern laboratories, projects and internship programs. The undergraduate program at our department was accredited in 2014 by the Association of Evaluation and Accreditation of Engineering Programs (MÜDEK) and was granted the label EUR-ACE, valid through Europe. In addition to the undergraduate program, our department offers thesis or non-thesis graduate degree programs (MS).

Journal Issue

Abstract

This study explores the influence of the reasons of individuals' supportive and deterrent behaviors against commercial usage of online media in the emerging market of Turkey. The supportive and deterrent factors are grouped in empirical categories as discouragement and encouragement, respectively. The impact of these factors on actual behavior were assessed via intermediary empirical category including the variables inefficiency, efficiency, intention, and subjective norm. A survey was conducted using a sample of 251 observations obtained from the visitors of three large/busy malls using purposive sampling. The multiple least-square regression was utilized to test the nature of the relationships between variables. Results indicated a significant discouraging impact of warranty, finance, habits, security on inefficiency perceptions, an encouraging impact of geography and convenience on efficiency perceptions. Significant behavioral impact of perceptions regarding inefficiency, efficiency, subjective norms, and intention on actual usage of online shopping was also observed.

Description

Pusatli, Ozgur Tolga/0000-0002-2303-8023
ORCID
Pusatli, Ozgur Tolga ORCID logo

Keywords

Behavior, Discouragement, Efficiency, Encouragement, Inefficiency, Intention, Subjective Norm

Turkish CoHE Thesis Center URL

Fields of Science

Citation

1

WoS Q

Scopus Q

Source

Volume

12

Issue

2

Start Page

42

End Page

62

URI

https://doi.org/10.4018/IJEA.2020070104
 https://hdl.handle.net/20.500.14411/3073

Collections

WOS