Crm System Implementation in a Multinational Enterprise

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dc.authorscopusid7201441575
dc.authorscopusid15730011900
dc.contributor.authorMishra,A.
dc.contributor.authorMishra,D.
dc.contributor.otherComputer Engineering
dc.contributor.otherSoftware Engineering
dc.date.accessioned2024-07-05T15:43:16Z
dc.date.available2024-07-05T15:43:16Z
dc.date.issued2009
dc.departmentAtılım Universityen_US
dc.department-tempMishra A., Department of Computer Engineering, Atilim University, Ankara, Turkey; Mishra D., Department of Computer Engineering, Atilim University, Ankara, Turkeyen_US
dc.description.abstractThe concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises. © Springer-Verlag 2009.en_US
dc.identifier.citationcount1
dc.identifier.doi10.1007/978-3-642-05290-3_61
dc.identifier.endpage493en_US
dc.identifier.isbn3642052894
dc.identifier.isbn978-364205289-7
dc.identifier.issn1611-3349
dc.identifier.scopus2-s2.0-78650756022
dc.identifier.startpage484en_US
dc.identifier.urihttps://doi.org/10.1007/978-3-642-05290-3_61
dc.identifier.urihttps://hdl.handle.net/20.500.14411/3599
dc.identifier.volume5872 LNCSen_US
dc.institutionauthorMıshra, Deepti
dc.institutionauthorMıshra, Alok
dc.language.isoenen_US
dc.relation.ispartofLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) -- On the Move to Meaningful Internet Systems, OTM 2009: ADI 2009, CAMS 2009, EI2N 2009, ISDE 2009, IWSSA 2009, MONET 2009, OnToContent 2009, ODIS 2009, ORM 2009, OTM Academy 2009, SWWS 2009, SEMELS 2009, Beyond SAWSDL 2009, COMBEK 2009 -- 1 November 2009 through 6 November 2009 -- Vilamoura -- 83278en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.scopus.citedbyCount1
dc.subjectCRMen_US
dc.subjectCustomer relationship managementen_US
dc.subjectImplementationen_US
dc.titleCrm System Implementation in a Multinational Enterpriseen_US
dc.typeConference Objecten_US
dspace.entity.typePublication
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