Crm System Implementation in a Multinational Enterprise
| dc.authorscopusid | 7201441575 | |
| dc.authorscopusid | 15730011900 | |
| dc.contributor.author | Mishra,A. | |
| dc.contributor.author | Mishra,D. | |
| dc.contributor.other | Computer Engineering | |
| dc.contributor.other | Software Engineering | |
| dc.date.accessioned | 2024-07-05T15:43:16Z | |
| dc.date.available | 2024-07-05T15:43:16Z | |
| dc.date.issued | 2009 | |
| dc.department | Atılım University | en_US |
| dc.department-temp | Mishra A., Department of Computer Engineering, Atilim University, Ankara, Turkey; Mishra D., Department of Computer Engineering, Atilim University, Ankara, Turkey | en_US |
| dc.description.abstract | The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises. © Springer-Verlag 2009. | en_US |
| dc.identifier.citationcount | 1 | |
| dc.identifier.doi | 10.1007/978-3-642-05290-3_61 | |
| dc.identifier.endpage | 493 | en_US |
| dc.identifier.isbn | 3642052894 | |
| dc.identifier.isbn | 978-364205289-7 | |
| dc.identifier.issn | 1611-3349 | |
| dc.identifier.scopus | 2-s2.0-78650756022 | |
| dc.identifier.startpage | 484 | en_US |
| dc.identifier.uri | https://doi.org/10.1007/978-3-642-05290-3_61 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14411/3599 | |
| dc.identifier.volume | 5872 LNCS | en_US |
| dc.institutionauthor | Mıshra, Deepti | |
| dc.institutionauthor | Mıshra, Alok | |
| dc.language.iso | en | en_US |
| dc.relation.ispartof | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) -- On the Move to Meaningful Internet Systems, OTM 2009: ADI 2009, CAMS 2009, EI2N 2009, ISDE 2009, IWSSA 2009, MONET 2009, OnToContent 2009, ODIS 2009, ORM 2009, OTM Academy 2009, SWWS 2009, SEMELS 2009, Beyond SAWSDL 2009, COMBEK 2009 -- 1 November 2009 through 6 November 2009 -- Vilamoura -- 83278 | en_US |
| dc.relation.publicationcategory | Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.scopus.citedbyCount | 1 | |
| dc.subject | CRM | en_US |
| dc.subject | Customer relationship management | en_US |
| dc.subject | Implementation | en_US |
| dc.title | Crm System Implementation in a Multinational Enterprise | en_US |
| dc.type | Conference Object | en_US |
| dspace.entity.type | Publication | |
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