The predictive impact of socio-demographic and behavioural factors on professionals' e-commerce attitudes

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Date

2010

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Research Projects

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Information Systems Engineering
Information Systems is an academic and professional discipline which follows data collection, utilization, storage, distribution, processing and management processes and modern technologies used in this field. Our department implements a pioneering and innovative education program that aims to raise the manpower, able to meet the changing and developing needs and expectations of our country and the world. Our courses on current information technologies especially stand out.

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Abstract

This paper first reviews the e-commerce issues in general and then gives a detailed report of the findings of a survey concerning how sociodemographic (gender and income) and behavioural (computer experience and average daily use of the Internet) factors influence e-commerce attitude of professionals. The survey was conducted among professionals from the government and private sectors. The results indicated that income is significantly related to the usage of e-commerce. Additionally, computer experience and average daily use of the internet were found to be significant in explaining usage reason for e-commerce users whereas the variable income was found to be significant in explaining nonusage reason for e-commerce nonusers. © 2010 Academic Journals.

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Keywords

Behavioural, Bivariate ordinal logistic regression, Computer experience, Demographic, E-commerce, Gender, Income, Internet

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Citation

6

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N/A

Source

Scientific Research and Essays

Volume

5

Issue

14

Start Page

1890

End Page

1898

URI

https://hdl.handle.net/20.500.14411/9244

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Scopus