Crm System Implementation in a Multinational Enterprise

dc.authorid Mishra, Alok/0000-0003-1275-2050
dc.authorid Mishra, Deepti/0000-0001-5144-3811
dc.authorwosid Mishra, Deepti/AAZ-1322-2020
dc.authorwosid Mishra, Alok/AAE-2673-2019
dc.authorwosid Mishra, Alok/D-7937-2012
dc.contributor.author Mishra, Alok
dc.contributor.author Mishra, Deepti
dc.contributor.other Computer Engineering
dc.contributor.other Software Engineering
dc.date.accessioned 2024-10-06T10:58:04Z
dc.date.available 2024-10-06T10:58:04Z
dc.date.issued 2009
dc.department Atılım University en_US
dc.department-temp [Mishra, Alok; Mishra, Deepti] Atilim Univ, Dept Comp Engn, Ankara, Turkey en_US
dc.description Mishra, Alok/0000-0003-1275-2050; Mishra, Deepti/0000-0001-5144-3811 en_US
dc.description.abstract The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises. en_US
dc.description.woscitationindex Conference Proceedings Citation Index - Science
dc.identifier.citationcount 1
dc.identifier.endpage 493 en_US
dc.identifier.isbn 9783642052897
dc.identifier.issn 0302-9743
dc.identifier.scopusquality Q3
dc.identifier.startpage 484 en_US
dc.identifier.uri https://hdl.handle.net/20.500.14411/8834
dc.identifier.volume 5872 en_US
dc.identifier.wos WOS:000279915700053
dc.institutionauthor Mıshra, Alok
dc.institutionauthor Mıshra, Deepti
dc.language.iso en en_US
dc.publisher Springer-verlag Berlin en_US
dc.relation.ispartof On the Move Confederated International Conference and Workshops -- NOV 01-06, 2009 -- Vilamoura, PORTUGAL en_US
dc.relation.ispartofseries Lecture Notes in Computer Science
dc.relation.publicationcategory Konferans Öğesi - Uluslararası - Kurum Öğretim Elemanı en_US
dc.rights info:eu-repo/semantics/closedAccess en_US
dc.subject Customer Relationship Management en_US
dc.subject CRM en_US
dc.subject Implementation en_US
dc.title Crm System Implementation in a Multinational Enterprise en_US
dc.type Conference Object en_US
dc.wos.citedbyCount 1
dspace.entity.type Publication
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