Innovative Marketing Strategies in Museums

Abstract

Museums have been increasingly more important institutions for the social, cultural and economic life of human life and city life throughout the last centuries. There have been enormous developments on the understanding of the functioning and establishment of museum management and therefore this crucial sector has performed a great growth by adding a vast number of special museums of different kind such as art museums and children museums. This even more complex structure of museums in the modern era resulted in the inevitable need for new managerial strategies for better maintained museum infrastructures, well established audience communication relations, developing well exhibited collections and carefully administrating financial issues within the museums. Museums as responsible institutions within their own societies at national level and internationally, have to develop new marketing strategies constantly as there is a clear competition between museums at the same or different cities. These new marketing strategies in museum sector have to make it sure that the museums attract more visitors and to ensure visitor visits are valuable, meaningful and memorable.