Browsing by Author "ictenbas, Burcu Devrim"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Conference Object
    Citation - WoS: 1
    A Fuzzy Ahp for Evaluation of Ecommerce Websites Performance
    (Acad Conferences Ltd, 2012) ictenbas, Burcu Devrim; Rouyendegh, Babak Daneshvar; Computer Engineering; 06. School Of Engineering; 01. Atılım University
    eCommerce has become an essential part of business strategy in the rising (emerging) global economy. In order to be successful in the eCommerce marketplace, organizations will need to provide high quality websites that attract and retain users. It is a need to understand and evaluate eCommerce websites to achieve high quality. Evaluation of eCommerce websites is a multiple criteria decision making (MCDM) problem since it includes analysis of both qualitative and quantitative factors. Also human judgment has taken part in this process. This paper presents FAHP to evaluate three eCommerce websites. The results will be a guide for decision makers in terms of improvable areas to design eCommerce websites.