Browsing by Author "Ozgen, Ozlen"

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Citation - WoS: 15
Citation - Scopus: 16
Consumer Ethics, Materialism and Material Satisfaction: a Study on Turkish Adolescent Consumers
(Wiley, 2020) Ozgen, Ozlen; Esiyok, Elif; Public Relations and Advertising
The aim of this study is to reveal the differences among consumer ethics, materialistic attitudes and material satisfaction of the adolescents across the socio-economic level and gender in Turkey. The sample of the study is formed by randomly selected high schools students (n = 350) in Ankara. The results indicated that consumer ethics, materialistic attitudes and material satisfaction varied according to socio-economic level (p < .01). Among materialistic attitudes and material satisfaction, only a significant difference is found on consumer ethics across the gender. There is no significant difference among gender on materialistic attitudes and material satisfaction. In general, males' ethical beliefs were found lower than the females.
Citation - WoS: 1
Citation - Scopus: 1
An examination of the relationship among conspicuous consumption, social media addiction, narcissism, and empathy: a research on university students
(inderscience Enterprises Ltd, 2024) Akbulut, Ayse; Esiyok, Elif; Cigdemoglu, Ceyhan; Ozgen, Ozlen; Public Relations and Advertising
The purpose of this study is to reveal the relationship between conspicuous consumption behaviour, social media addiction, narcissistic characteristics, and empathy for university students. Using a cross-sectional survey design, with a non-random sampling strategy, a total of 1,215 participants completed the online survey. Data were analysed through the structural equation modelling technique using the AMOS statistical analysis package to discover the relationship among variables. Findings indicated that social media addiction has a moderately positive relationship with conspicuous consumption, a weak negative relationship with empathy, and a moderately positive relationship with narcissism. As a result, both empathy and narcissism have an impact on conspicuous consumption, and social media addiction affects empathy. This study contributes to the literature in terms of exploring the relationship between empathy and conspicuous consumption together for young consumers.