Seyidov, IlgarSeyidov, IlgarPublic Relations and Advertising2024-07-052024-07-05202000341-20591613-408710.1515/commun-2020-00212-s2.0-85094117411https://doi.org/10.1515/commun-2020-0021https://hdl.handle.net/20.500.14411/3154Seyidov, Ilgar/0000-0001-8420-1413During the Soviet period, the media served as one of the main propagandist tools of the authoritarian regime, using a standardized and monotype media system across the Soviet Republics. After the collapse of the Soviet Union, 15 countries became independent. The transition from Soviet communism to capitalism has led to the reconstruction of economic, socio-cultural, and political systems. One of the most affected institutions in post-Soviet countries was the media. Media have played a supportive role during rough times, when there was, on the one hand, the struggle for liberation and sovereignty, and, on the other hand, the need for nation building. It has been almost 30 years since the Soviet Republics achieved independence, yet the media have not been freed from political control and continue to serve as ideological apparatuses of authoritarian regimes in post-Soviet countries. Freedom of speech and independent media are still under threat. The current study focuses on media use in Azerbaijan, one of the under-researched post-Soviet countries. The interviews for this study were conducted with 40 participants living in Nakhichevan and Baku. In-depth, semi-structured interview techniques were used as research method. Findings are discussed under six main themes in the conclusion.eninfo:eu-repo/semantics/openAccessmedia usemass mediapost-Soviet mediaAzerbaijanin-depth interviewArticleQ445893911WOS:000601398900017