Koyuncu, MuratKoyuncu,M.Information Systems Engineering2024-07-052024-07-05200700769529321978-076952932-51529-418810.1109/DEXA.2007.482-s2.0-47849089956https://doi.org/10.1109/DEXA.2007.48https://hdl.handle.net/20.500.14411/3562Customers generally like to see alternative products and compare their characteristics and prices before deciding on one of them. Therefore, proposing alternative products is one of the crucial issues for e-commerce applications to increase customer satisfaction. This paper proposes a fuzzy similarity-based approach to determine similar products recorded in a database and submit them intelligently to the customer in a ranked way as alternative products. © 2007 IEEE.eninfo:eu-repo/semantics/closedAccess[No Keyword Available]Conference Object397401