Uner, Mehmet MithatCigdemoglu, CeyhanWang, YihuaiYalcin, AybukeCavusgil, S. TamerBusinessPublic Relations and Advertising2024-07-052024-07-05202342059-60141758-852910.1108/RIBS-05-2022-00532-s2.0-85144134095https://doi.org/10.1108/RIBS-05-2022-0053https://hdl.handle.net/20.500.14411/2402UNER, MEHMET MITHAT/0000-0002-1802-2553Purpose - The purpose of this paper is to reveal the assumptive concept of internationalization because it is discussed and understood in the international business (IB) literature. This paper develops a framework to reconceptualize internationalization in the context of global value chain (GVC) and sustainability. Based on this conceptual framework, this paper aims to formulate interrelated propositions to define internationalization.Design/methodology/approach - This paper reviews the assumptive conceptualization process based on empirical evidence obtained through qualitative, illustrative and descriptive content analysis methods. Through the collection and qualitative content analysis of milestone papers, this paper demonstrates the fragmentation of the concept of internationalization. This paper reviews the evolving nature of the concept of internationalization, analyzing the accumulative issues associated with defining internationalization, as well as its potential future development.Findings - This paper introduces a dynamic perspective on the evolving nature of the concept of internationalization and argue there is a need to reconceptualize internationalization in the context of the GVC and sustainability.Originality/value - After reviewing the context in which the term "internationalization " has been applied and taking into consideration the current trends in the IB, this paper formulates an updated definition of the term internationalization. This paper offers a viewpoint on the future direction of the concept of internationalization in light of the growing importance of sustainability within IB.eninfo:eu-repo/semantics/closedAccessInternationalizationGlobal value chainsMarket entry modesStrategiesReview334549580WOS:000899139800001