Benli,H.E.International Trade and Logistics2024-09-102024-09-1020200978-179983203-4978-179983201-010.4018/978-1-7998-3201-0.ch0022-s2.0-85128065609https://doi.org/10.4018/978-1-7998-3201-0.ch002https://hdl.handle.net/20.500.14411/7363New media applications become vital in order to compete as a country and as human beings. Despite the positive impact and increasing global usage of new media applications, some countries have low new media applications penetration when others have high. This should be analyzed and evaluated within the countries' own macroeconomic and institutional dynamics. Dynamic motives as institutional, macroeconomic, infrastructural, and political factors heavily divined and also easily damage the current and future conditions of the countries. This work conceptually and concretely investigated the role of specific factors. Macroeconomic factors are determined as population, GDP growth rate, and population rate of the countries. Institutional factors are evaluated through political stability index, rule of law index, and civil liberties index of each sample country. Infrastructural factors, business environment, and investments were analyzed with looking at international internet bandwidth per internet users and competitiveness data for countries. © 2021, IGI Global.eninfo:eu-repo/semantics/closedAccess[No Keyword Available]Book Part1432