Akman, IbrahimTurhan, CigdemSoftware EngineeringComputer Engineering2024-07-052024-07-05201831470-32971470-330010.1080/14703297.2017.14072502-s2.0-85036564625https://doi.org/10.1080/14703297.2017.1407250https://hdl.handle.net/20.500.14411/2959Turhan, Cigdem/0000-0002-6595-7095This study aims to explore the differences between male and female users' behaviour with regard to acceptance of social media for learning in higher educational institutions. For this purpose, a survey was conducted and the least square regression analysis approach was utilised to investigate the relationships among the constructs in the research model for male and female users from a general and ethical perspective, focusing on the reliability, performance and awareness factors. The findings from the analysis reveal that a significant degree of diversity is present in the factors represented by general reliability', ethical reliability', ethical performance', ethical awareness' and ethical intention'.eninfo:eu-repo/semantics/closedAccessSocial media learningethicsreliabilityperformanceawarenessMale and female differences in the use of social media for learning purposesArticleQ3Q1555543553WOS:000444565300006