Toros, SecilDepartment of Psychology2024-10-062024-10-06201397898107503432251-3051Visual designs of posters are as important as their content. For that reason posters should be designed according to the graphic design principles in order to succeed in their political communication. Based on this proposition, this study analyses the election posters used by three major political parties in Turkey with a special focus on their use of graphic design principles. The evaluation scores showed that, the Justice and Development Party, AKP is the most successful party in employing the graphic design principles in their posters which is followed by the People's Republican Party, CHP and Nationalist Action Party MHP.eninfo:eu-repo/semantics/closedAccessPolitical communicationVisual communicationGraphic design principlesTurkeyelection postersConference Object15563567WOS:0003391599001010