Koyuncu, MuratInformation Systems Engineering2024-10-062024-10-0620079780769529325https://hdl.handle.net/20.500.14411/8681Koyuncu, Murat/0000-0003-1958-5945Customers generally like to see alternative products and compare their characteristics and prices before deciding on one of them. Therefore, proposing alternative products is one of the crucial issues for e-commerce applications to increase customer satisfaction. This paper proposes a fuzzy similarity-based approach to determine similar products recorded in a database and submit them intelligently to the customer in a ranked way as alternative products.eninfo:eu-repo/semantics/closedAccess[No Keyword Available]Conference Object397401WOS:0002509543000800