Mishra, AlokMishra, DeeptiComputer EngineeringSoftware Engineering2024-10-062024-10-06200997836420528970302-9743https://hdl.handle.net/20.500.14411/8834Mishra, Alok/0000-0003-1275-2050; Mishra, Deepti/0000-0001-5144-3811The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they embrace CRM as a core business strategy. CRM an integration of information technology and relationship marketing provides the infrastructure that facilitates long-term relationship building with customers at an enterprise-wide level. Successful CRM implementation is a complex, expensive and rarely technical projects. This paper presents the successful implementation of CRM in a multinational organization. This study will facilitate in understanding transition, constraints and implementation of CRM in multinational enterprises.eninfo:eu-repo/semantics/closedAccessCustomer Relationship ManagementCRMImplementationConference ObjectQ35872484493WOS:0002799157000531