New media research in business and management fields: A bibliometric analysis

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Date

2020

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Publisher

IGI Global

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Business
(2002)
We are a department that has been active for 22 years with the goal to determine the structural changes in economy and the problems of general business administration, to develop problem solving skills and to devise modelling techniques that fit our aims. Among our cornerstones are to graduate more students into administrative positions of our institutions, to help them realize their inner potential to be go-getters, to prepare them for the entrance exams for high-tier, well-respected public positions, and to help them participate graduate and doctorate degree programs at ease, nationally or internationally. In this regard, our course curriculum is constantly subject to updates. In addition, we do all in our power to graduate students that stand out, with double-major program opportunities. We make an effort to aid our students in kick-starting their professional life after completing a period of one semester at Private - Public institutions within the framework of our Cooperative Education Program.

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Abstract

Recently, research on new media has grown rapidly. However, business and management research categories that focus on new media have not received much scholarly attention. To improve our understanding of the structure of this research area within other disciplines, this chapter focuses on revealing the bibliometric structure of the documents. An overview is provided in terms of the documents that are located under the business and management categories of Web of Science. This chapter reviews 62 documents with a focus of revealing descriptive outputs. Accordingly, the authors and the most relevant approaches are mapped within the field. The analysis identifies top contributors and their field of studies. Also, conceptual and intellectual structures are revealed. Findings uncover research topics and theoretical foundations of the field and how certain conversations pursue them through different conceptualizations. Building on the results, future research opportunities are also identified. © 2021, IGI Global.

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1

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Source

Handbook of Research on New Media Applications in Public Relations and Advertising

Volume

Issue

Start Page

472

End Page

485

URI

https://doi.org/10.4018/978-1-7998-3201-0.ch027
 https://hdl.handle.net/20.500.14411/3962

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Scopus