Solving a Mixed Purchasing Process Problem in Retail Market: a Pilot Study in Turkey

Abstract

The details of mixed purchasing processes which consist of some of sales and marketing processes in a retail market are discussed in this pilot study. The purpose of this pilot study is to analyse purchasing AS-IS processes, to make benchmarking to the competitors for doing comparison, to determine criteria for alternative purchasing AS-IS processes, to develop TO-BE processes, to select the best suitable alternative by the help of BPR (Business Process Reengineering) Methodology, Decision Tree Analysis and Weighted Objective Method and finally, TO-BE processes of the Retail Market are mapped.