Customer engagement strategies of China's E-commerce industry and their impact on China's economy transition

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2019

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IGI Global

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Software Engineering
(2005)
Department of Software Engineering was founded in 2005 as the first department in Ankara in Software Engineering. The recent developments in current technologies such as Artificial Intelligence, Machine Learning, Big Data, and Blockchains, have placed Software Engineering among the top professions of today, and the future. The academic and research activities in the department are pursued with qualified faculty at Undergraduate, Graduate and Doctorate Degree levels. Our University is one of the two universities offering a Doctorate-level program in this field. In addition to focusing on the basic phases of software (analysis, design, development, testing) and relevant methodologies in detail, our department offers education in various areas of expertise, such as Object-oriented Analysis and Design, Human-Computer Interaction, Software Quality Assurance, Software Requirement Engineering, Software Design and Architecture, Software Project Management, Software Testing and Model-Driven Software Development. The curriculum of our Department is catered to graduate individuals who are prepared to take part in any phase of software development of large-scale software in line with the requirements of the software sector. Department of Software Engineering is accredited by MÜDEK (Association for Evaluation and Accreditation of Engineering Programs) until September 30th, 2021, and has been granted the EUR-ACE label that is valid in Europe. This label provides our graduates with a vital head-start to be admitted to graduate-level programs, and into working environments in European Union countries. The Big Data and Cloud Computing Laboratory, as well as MobiLab where mobile applications are developed, SimLAB, the simulation laboratory for Medical Computing, and software education laboratories of the department are equipped with various software tools and hardware to enable our students to use state-of-the-art software technologies. Our graduates are employed in software and R&D companies (Technoparks), national/international institutions developing or utilizing software technologies (such as banks, healthcare institutions, the Information Technologies departments of private and public institutions, telecommunication companies, TÜİK, SPK, BDDK, EPDK, RK, or universities), and research institutions such TÜBİTAK.

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In the past 15 years, China's e-commerce industry has grown tremendously and become the world's largest e-commerce market. This chapter studies some popular e-commerce companies of China, including Alibaba, JD, and Pindoudou. Specifically, the customer engagement strategies of these companies are described and analyzed. This chapter helps readers understand how various customer engagement strategies of China's e-commerce companies have facilitated the change of their consumers' shopping habits-switching from offline shopping centers to online marketplaces and from cash-based payment to credit-based payment. The success of these customer engagement strategies has contributed to the performance improvement of e-commerce companies and could ultimately assist China to transfer from a production economy to a consumption economy. Moreover, these customer engagement strategies developed in China might also be applied to other e-businesses or marketplaces of different regions, especially developing countries that have a similar economy structure as China. © 2020 by IGI Global.

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Impacts of Online Advertising on Business Performance

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Start Page

81

End Page

103

URI

https://doi.org/10.4018/978-1-7998-1618-8.ch004
 https://hdl.handle.net/20.500.14411/3902

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Scopus