As quiet as a mouse: Media use in Azerbaijan

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Date

2020

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Publisher

de Gruyter Mouton

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Public Relations and Advertising
(2000)
The Department of Public Relations and Advertising started its 4-year undergraduate degree program in 2000 under the School of Business. The Department of Public Relations and Advertising offers a program that stresses the skill of analytical thinking for students. The program is based on academic standpoints and supported by practices and new technologies. The department offers the opportunity to take elective courses from its own curriculum, or from other departments, in addition to theoretical and practical courses that complement each other. With a program offered in English, the Department of Public Relations and Advertising has mutual contracts with universities from Spain, the Netherlands and Finland within the scope of the “Erasmus Exchange Program”. In addition, the graduate degree program of “Public Relations and Advertising” under the Graduate School of social Sciences aims to sustain the continuity of undergraduate-level education and training, and to meet the demands of those pursuing to advance academically.

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Abstract

During the Soviet period, the media served as one of the main propagandist tools of the authoritarian regime, using a standardized and monotype media system across the Soviet Republics. After the collapse of the Soviet Union, 15 countries became independent. The transition from Soviet communism to capitalism has led to the reconstruction of economic, socio-cultural, and political systems. One of the most affected institutions in post-Soviet countries was the media. Media have played a supportive role during rough times, when there was, on the one hand, the struggle for liberation and sovereignty, and, on the other hand, the need for nation building. It has been almost 30 years since the Soviet Republics achieved independence, yet the media have not been freed from political control and continue to serve as ideological apparatuses of authoritarian regimes in post-Soviet countries. Freedom of speech and independent media are still under threat. The current study focuses on media use in Azerbaijan, one of the under-researched post-Soviet countries. The interviews for this study were conducted with 40 participants living in Nakhichevan and Baku. In-depth, semi-structured interview techniques were used as research method. Findings are discussed under six main themes in the conclusion.

Description

Seyidov, Ilgar/0000-0001-8420-1413

Keywords

media use, mass media, post-Soviet media, Azerbaijan, in-depth interview

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0

WoS Q

Q4

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Source

Volume

45

Issue

Start Page

893

End Page

911

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