The mediating role of FoMO and the moderating role of narcissism in the impact of social exclusion on compulsive buying: a cross-cultural study

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2023

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Springer int Publ Ag

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Business
(2002)
We are a department that has been active for 22 years with the goal to determine the structural changes in economy and the problems of general business administration, to develop problem solving skills and to devise modelling techniques that fit our aims. Among our cornerstones are to graduate more students into administrative positions of our institutions, to help them realize their inner potential to be go-getters, to prepare them for the entrance exams for high-tier, well-respected public positions, and to help them participate graduate and doctorate degree programs at ease, nationally or internationally. In this regard, our course curriculum is constantly subject to updates. In addition, we do all in our power to graduate students that stand out, with double-major program opportunities. We make an effort to aid our students in kick-starting their professional life after completing a period of one semester at Private - Public institutions within the framework of our Cooperative Education Program.

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Background There is an interrelationship between the concepts of social exclusion, compulsive buying behavior, fear of missing out (FoMO), and narcissism. Nevertheless, the extent to which these concepts mediate or moderate their relationships with each other has not been efficiently investigated. Objective This research aims to investigate how FoMO mediates and narcissism moderates the correlation between social exclusion and compulsive buying behavior. In addition, the research aims to test a conceptual model and highlight the differences that may occur in the conceptual model proposed in two different countries. Methods This model was analyzed among 1007 university students (Turkey = 506, Denmark = 501). The study used scales to measure social exclusion, compulsive buying behavior, FoMO, and narcissism. The study employed PROCESS Model 4 to analyze direct and indirect (mediation) effects and PROCESS Model 59 to assess conditional (moderation) effects. Furthermore, the Johnson-Neyman technique was utilized to investigate interaction terms. Results The findings indicate that those who face social exclusion tend to participate more in compulsive buying, and this connection is partly explained by FoMO. This suggests that individuals who encounter social exclusion may have an increased likelihood of experiencing FoMO, which may subsequently contribute to compulsive buying behavior. Furthermore, the moderating effect of narcissism differed between the Turkey and Danish samples. Specifically, in the Turkey sample, narcissism only modified the connection between social exclusion and FoMO, while in the Danish sample, it impacted both the connection between social exclusion and FoMO and the connection between FoMO and compulsive buying. Conclusion The obtained results show that the regulating role of narcissism is different in Turkey and Denmark within the conceptual model we studied.

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mert, merve/0000-0002-4887-8467; Tengilimoglu, Dilaver/0000-0001-7101-1944

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Social exclusion, Compulsive buying, Fear of missing out (FoMO), Narcissism, Cross-cultural

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1

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36

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1

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