FİLMLERDE ÜLKE İMAJI: “HOLOGRAM FOR THE KING” FİLMİ ÜZERİNE BIR İNCELEME

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2019

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International Relations
(1997)
The Atılım University Department of International Relations was founded in 1997. International relations is a field of science where the relations among states, organizations and other players in the international system are researched and observed. The field of international relations is also an interdisciplinary field, combining areas such as economy, history and political science to research on topics such as human rights, global poverty, environment, economy, globalization, security and global ethics. Offering three Graduate Degree programs in addition to the undergraduate program, the Department of International Relations continues to graduate individuals from its Graduate Degree Program in European Union Studies, as well as its Graduate Degree programs in Turkish and English.
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Public Relations and Advertising
(2000)
The Department of Public Relations and Advertising started its 4-year undergraduate degree program in 2000 under the School of Business. The Department of Public Relations and Advertising offers a program that stresses the skill of analytical thinking for students. The program is based on academic standpoints and supported by practices and new technologies. The department offers the opportunity to take elective courses from its own curriculum, or from other departments, in addition to theoretical and practical courses that complement each other. With a program offered in English, the Department of Public Relations and Advertising has mutual contracts with universities from Spain, the Netherlands and Finland within the scope of the “Erasmus Exchange Program”. In addition, the graduate degree program of “Public Relations and Advertising” under the Graduate School of social Sciences aims to sustain the continuity of undergraduate-level education and training, and to meet the demands of those pursuing to advance academically.

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Film ülkelere ilişkin imajları yaymak için kullanılan araçlardan birisidir. Bugüne kadar yapılan araştırmalar, Hollywood filmlerinde Arap imajının olumsuz tasvir edildiğine dair genel bir anlayışı ortaya koymaktadır. Ancak, “Kral için Hologram” filmi Suudi Arabistan’ının ve halkının hem olumsuz hem de olumlu yönlerine odaklanarak daha gerçekçi ve daha az önyargılı bir yaklaşım sergilemektedir. Bu çalışmanın amacı Suudi Arabistan ve halkının bir Hollywood filmi olan “Kral için Hologram” filmindeki temsilini incelemektir. Çalışmada içerik analizi yöntemi kullanılmıştır. Araştırmanın bulguları, filmdeki ülke imajına ilişkin görsellerin toplam süresinin 28.9 dakika olduğunu göstermiştir. Ülkenin politik ve sosyal niteliği ve ülkenin kapasitesi / yeterliğine ilişkin imajlar en yüksek yüzdeye sahip olarak bulunmuştur. Bu sonuç filmlerin ülke imajı için önemli bir iletişim aracı olduğunu göstermektedir.

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Selçuk İletişim

Volume

12

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1

Start Page

216

End Page

231

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https://hdl.handle.net/20.500.14411/9987

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