False Information about COVID-19 Vaccination in Turkey: Analysis of Twitter Posts

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2022

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Public Relations and Advertising
(2000)
The Department of Public Relations and Advertising started its 4-year undergraduate degree program in 2000 under the School of Business. The Department of Public Relations and Advertising offers a program that stresses the skill of analytical thinking for students. The program is based on academic standpoints and supported by practices and new technologies. The department offers the opportunity to take elective courses from its own curriculum, or from other departments, in addition to theoretical and practical courses that complement each other. With a program offered in English, the Department of Public Relations and Advertising has mutual contracts with universities from Spain, the Netherlands and Finland within the scope of the “Erasmus Exchange Program”. In addition, the graduate degree program of “Public Relations and Advertising” under the Graduate School of social Sciences aims to sustain the continuity of undergraduate-level education and training, and to meet the demands of those pursuing to advance academically.

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The COVID-19 pandemic has affected the world socially, culturally, economically, and politically. Struggling with the COVID-19 virus has become the focal point of the countries. As many studies are being conducted, and new treatment methods are being discussed, the vaccination process continues worldwide. According to the current statistics, 63% of the world population has been already fully vaccinated. During this period, along with the true information, many false information facts and materials proliferated which lead to the reluctance of individuals to be vaccinated. As a result of it, the virus exposes to mutation and more serious cases emerge worldwide. In this context, this study aims to analyze false information Tweets regarding vaccination in Turkey. As Turkey is one of the top countries with the highest cases and the medium-scaled (68%) level of vaccination worldwide, the study findings will help to understand the main motives of anti-vaccination by focusing on false facts. A two-step methodology was followed in the research. First, data collection was done through Twitter API and then, the analysis was conducted using the Orange Data Mining Program and content analysis. Propaganda is one of the interesting results as the most-shared false information type. On the other hand, while “the denial of the epidemic” was the most-focused theme, “stop insisting on PCR” and “pandemic is over” were the most-emphasized discourses in the Tweets.

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Akdeniz İletişim

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38

Start Page

89

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104

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