Küçükergin, Kemal Gürkan
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Name Variants
K. G. Kucukergin
Kemal Gurkan, Kucukergin
Kucukergin,K.G.
Kucukergin, Kemal Gurkan
Gürkan Küçükergin K.
Küçükergin,K.G.
Küçükergin K.
K.G.Kucukergin
K. G. Küçükergin
K.G.Küçükergin
K., Kucukergin
Kucukergin,Kemal Gurkan
K., Kemal Gurkan
Küçükergin, Kemal Gürkan
Kuçukergin K.
Kemal Gürkan, Küçükergin
K.,Küçükergin
Kemal Gürkan Küçükergin
K.,Kemal Gurkan
K.,Kemal Gürkan
K., Kemal Gürkan
Kucukergin, Kemal Guerkan
Kemal Gurkan, Kucukergin
Kucukergin,K.G.
Kucukergin, Kemal Gurkan
Gürkan Küçükergin K.
Küçükergin,K.G.
Küçükergin K.
K.G.Kucukergin
K. G. Küçükergin
K.G.Küçükergin
K., Kucukergin
Kucukergin,Kemal Gurkan
K., Kemal Gurkan
Küçükergin, Kemal Gürkan
Kuçukergin K.
Kemal Gürkan, Küçükergin
K.,Küçükergin
Kemal Gürkan Küçükergin
K.,Kemal Gurkan
K.,Kemal Gürkan
K., Kemal Gürkan
Kucukergin, Kemal Guerkan
Job Title
Doçent Doktor
Email Address
gurkan.kucukergin@atilim.edu.tr
Main Affiliation
Tourism Management
Status
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Scholarly Output
31
Articles
18
Citation Count
375
Supervised Theses
9
3 results
Scholarly Output Search Results
Now showing 1 - 3 of 3
Article Citation - WoS: 14Citation - Scopus: 26Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey(Emerald Group Publishing Ltd, 2023) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal Gurkan; Business; Tourism ManagementPurposeDoes a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign.Design/methodology/approachData collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison.FindingsCognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities.Practical implicationsThe TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels.Originality/valueAssessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.Article Citation - WoS: 8Does a Highly Standardized International Advertising Campaign Contribute To the Enhancement of Destination Image? Evidence From Turkey(Emerald Group Publishing Ltd, 2022) Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; Kucukergin, Kemal Gurkan; Business; Tourism ManagementPurpose - Does a highly standardized international advertising campaign enhance destination image? Drawing evidence from Turkey's Home Global Image Campaign, the authors investigate this fundamental question. This would help the authors to understand whether there are significant differences in cognitive and affective image among tourist groups in Europe in a destination where there is a highly standardized international advertising campaign. Design/methodology/approach - Data collected from British, German, French and Italian tourists through the official Twitter account of the Turkish Ministry of Culture and Tourism (TMCT) were used to carry out the quantitative analysis. Analysis of variance test was performed to assess the differences in nationalities. The Scheffe test was also applied as a post hoc comparison. Findings - Cognitive image attributes such as "good value for money," "good climate," "interesting and friendly people," "beautiful scenery and natural attractions," "interesting cultural attractions," "appealing local food (cuisine)" and "hygiene and cleanliness" are found to be less favorable in the perceptions of French tourists than those of British, German and Italian tourists. British, German and Italian tourists perceive Turkey as a more pleasant destination than French tourists. Overall, the findings suggest that a highly standardized international advertising campaign fails to boost the destination image for all nationalities. Practical implications -The TMCT officials should use the adaptation strategy in international advertising campaigns since the findings denote that the "one-size-fits all" approach is problematic. The TMCT should support and promote environmental sustainability efforts and green hotel practices to attract more tourists and use them in different communication channels. Originality/value - Assessment of affective and cognitive destination images (differences) is still an unresolved issue in the destination management and marketing literature. It seems that there is no empirical study investigating the cognitive and affective image attributes of a destination based on standardization versus adaptation approaches. This paper makes a contribution to the current literature by demonstrating that using the same image campaign in different markets is a practice that fails to achieve the intended goals.Article Citation - WoS: 5Citation - Scopus: 6Are Tourists Afraid of the Unknown? Examining the Role of Travel Constraints and Tourist Xenophobia With Symmetric and Asymmetric Perspectives(Elsevier Science inc, 2023) Dedeoglu, Bekir Bora; Bogan, Erhan; Kucukergin, Kemal Gurkan; Birinci, Muhammet Cenk; Tourism ManagementThis study aims to investigate the role of tourists' xenophobia and travel constraints in terms of affecting image and choice of a given destination within the framework of generations. Although many existing studies have examined destination preference from different perspectives, the lack of analyses with specific references to generations and tourist xenophobia is striking. Therefore, it is believed that studying these structures on the basis of the complexity perspective paves the way for providing specific suggestions to researchers and destination management organizations. To this end and specifically, this study endeavors to reveal the importance of ele-ments influencing the intention of potential Turkish tourists to visit France as a target destination using sym-metric and asymmetric models.
