Browsing by Author "Sahin, Gonca Guzel"

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Citation - WoS: 1
Innovative Marketing Strategies in Museums
(Singapore Management & Sports Science inst Pte Ltd, 2013) Sahin, Gonca Guzel; Tourism Management; 05. School of Business; 01. Atılım University
Museums have been increasingly more important institutions for the social, cultural and economic life of human life and city life throughout the last centuries. There have been enormous developments on the understanding of the functioning and establishment of museum management and therefore this crucial sector has performed a great growth by adding a vast number of special museums of different kind such as art museums and children museums. This even more complex structure of museums in the modern era resulted in the inevitable need for new managerial strategies for better maintained museum infrastructures, well established audience communication relations, developing well exhibited collections and carefully administrating financial issues within the museums. Museums as responsible institutions within their own societies at national level and internationally, have to develop new marketing strategies constantly as there is a clear competition between museums at the same or different cities. These new marketing strategies in museum sector have to make it sure that the museums attract more visitors and to ensure visitor visits are valuable, meaningful and memorable.
Citation - WoS: 3
Citation - Scopus: 3
Prediction of Tourists' Intention Toward Domestic Vs International Destinations in Post-Covid Recovery: the Role of Covid-19, Future Anxiety and Solidarity
(Emerald Group Publishing Ltd, 2024) Kucukergin, Kemal Gurkan; Ozekici, Yakup Kemal; Sahin, Gonca Guzel; Tourism Management; 05. School of Business; 01. Atılım University
PurposeThis paper aims to investigate, upon taking into consideration both symmetric and asymmetric effects, how the economic and psychological impact of the coronavirus disease 2019 (COVID-19) pandemic, solidarity and future anxiety affect travel intention and the willingness to support a destination (WSD). Furthermore, the study sheds light on whether these relationships vary between domestic and international destinations.Design/methodology/approachThe data are collected from 379 potential tourists. To detect and analyze the symmetrical and asymmetric effects, the covariance-based structural equation modeling (CB-SEM) and the fuzzy-set qualitative comparative analysis (fsQCA) are employed, respectively.FindingsIt is observed that, whereas only the effects of solidarity on travel intention and WSD differ in the CB-SEM, the fsQCA results include different recipes for the two groups.Originality/valueThere has not been much research done yet on the influence of future anxiety on tourists' decisions. Furthermore, it has not been thoroughly investigated whether solidarity has a different function for destinations within and outside of the country. In this respect, the study of both symmetric and asymmetric effects represents an important contribution to the literature.